You might own a convenient store, a workshop, or some other form of business. You have tried all forms of marketing and nothing seems to work. The customers just walk in and out without making purchases. You can barely afford paying rent or buying stock. You are considering closing down because if you don’t, circumstances would force you to do so. The above scenario is not uncommon in these times of economic recession. Businesses are closing down and profits are at their bare minimal. You have probably done everything you could possibly do and nothing seems to work. You have all the reason to close down. But there is one more thing you could do – changing the clothing apparel of your staff. More specifically, you could opt for Custom T shirts. At the mention of ‘T shirts’ some may have wondered whether they read right but yes, properly designed T shirts could boost your sales. You may ask in what sense. Well, read on. Custom T shirts Olathe could improve your visibility as a business entity. Perhaps the reason for the slack sales is poor visibility. Any marketer would tell you that if you are not seen, then you do not exist. Clothing plays a very critical role in this respect. It might just be the one thing that would draw customers to your store especially if you have many competitors within the same premises. When your members of staff are dressed in properly designed Custom T shirts, you will achieve this end. You will stand out in the crowd. Custom T shirts also give your business some authority. If you conduct research on persuasion, you will realize that one of the golden rules of persuasion is authority. When your business seems to have a certain level of authority, then customers are more willing to trust you. They will view you as having the capacity to instruct them concerning what to buy and what not to buy. Not all shirts will achieve this end. Ensure they are designed by professionals who know what marketing is all about and what it’s not. Be very careful about the message the T shirts will pass because a wrong message will have an adverse effect on your sales. When members of your staff are dressed in good Custom T shirts Olathe, they portray some sense of uniformity, of goal and purpose. Customers will view your business as more organized and thus more likely to offer better services than the rest of your competitors. Properly designed custom T shirts Olathe could also boost the morale of your staff. This is especially the case if you incorporated their opinions in the design of the same. What this could do in improving your sales is self evident. There are many things that custom t shirts Olathe can do to a business. Among these is improving sales. For more information about this, log on to http://www.houseofapparel.com.